RECIPEBYCASSIE
Content Creation & Social Media Management
Key Skills: Content strategy, video creation, social media management, engagement & analytics
ABOUT RECIPEBYCASSIE
Short-form video content is one of the most engaging formats on social media today. In January 2025, I launched a daily video content strategy to demonstrate my ability to create, edit, and publish engaging content.
This project allows me to apply a cross-platform content strategy, publishing videos across TikTok, Instagram Reels, and YouTube Shorts to maximize reach and audience engagement.
📍ACTION TAKEN
✔️ Cross-Platform Content Strategy: Publishing one video per day, optimized for TikTok, Instagram Reels, and YouTube Shorts.
✔️ Video Production: Filming, editing, and adapting videos for different social media formats.
✔️ SEO & Hashtag Optimization: Using trending topics and keywords to maximize reach and engagement.
✔️ Performance Analysis: Tracking KPIs (views, engagement, follower growth) and adjusting the strategy accordingly.
RESULTS ACHIEVED
📈 +3045 followers in less than 2 months (+1692 on Tiktok, +1182 on Youtube, +171 on Instagram)
📊 +2,3M total video views (+1,7M on Tiktok, +567,8K on Youtube, +79,3K on Instagram)
🔥 Best-performing video:
Tiktok : 717K views, 4,529 shares, 18K saves, 33K likes, 265 comments
Youtube shorts : 441K views, 5,2K shares, 19,4K likes, 60 comments
Instagram réels : 21,6K views, 205 saves, 315 likes
Let’s grow your digital presence together
I’m currently looking for a one-year digital project management apprenticeship as part of my Bachelor’s degree with Studi.
I’m hoping to join a company where I can bring my skills in digital marketing, content strategy, and social media to the table—while continuing to grow and learn alongside a passionate team.
Creative, organized, and comfortable with the digital world, I’m ready to get involved and help your brand stand out and connect with its audience. If this sounds like a good match, I’d love to chat.