ABOUT ME
Hi, I’m Cassie, a digital marketing freelancer with a strong passion for creating engaging online content. I hold a degree in digital marketing and have gained hands-on experience in SEO through a 4-month internship. In addition, I manage multiple TikTok, Instagram, and YouTube accounts, specializing in short-form video content. I also have solid skills in Notion, Canva, and CapCut, allowing me to organize and design impactful digital strategies.
Even though I’m just starting my freelance journey, I am highly motivated to learn and grow. I’m always exploring new trends and techniques to help businesses boost their online presence. Let’s collaborate to bring your brand to the next level!
EXPERIENCE
2023
E-commerce Manager Internship
Auchan
During my final internship, I worked as an E-Commerce Manager at Auchan’s headquarters, where I was responsible for managing the home appliances category. My main tasks included creating and optimizing product pages to improve SEO, writing buying guides, and analyzing website SEO performance to enhance visibility. I also contributed to e-merchandising strategies to optimize product placement and user experience. This experience allowed me to strengthen my expertise in SEO, content writing, and e-commerce management within a large company.
2022
Digital Marketing & E-Commerce Assistant Internship
Independent boutique
During my second year of my Bachelor’s degree, I interned at a small independent boutique managed by a solo entrepreneur. My main responsibilities included managing and updating the Shopify website (modifying prices, updating product photos, and optimizing the store). I was also in charge of content creation for social media, particularly TikTok and Instagram, to increase brand visibility and engagement. This experience helped me develop both e-commerce management skills and a deeper understanding of social media marketing.
2021
Communication Assistant Internship
SNCF
During my first year of my Bachelor’s degree, I completed an internship as a Communication Assistant at SNCF. My role involved creating visual content using Canva, writing articles, and managing internal and external communications. I also launched the company’s LinkedIn account and contributed to video production to enhance corporate communication. This experience allowed me to develop my content creation skills and gain insight into corporate communication strategies.
EDUCATION
2020-2023
Bachelor’s Degree in Management – Specialization in Communication & Digital Marketing
University School of Management IAE Lille
I graduated with a Bachelor’s degree in Management, specializing in Communication and Digital Marketing. Throughout my studies, I gained solid knowledge in digital strategies, content creation, SEO, social media management, and branding. I also developed analytical and project management skills, allowing me to design and implement effective marketing campaigns. This academic background gave me a strong foundation to start my journey in the digital marketing world.
2019-2020
First Year of Bachelor’s Degree in Political Science
University of Lille
I completed my first year of a Bachelor’s degree in Political Science, where I developed strong analytical and critical thinking skills. This experience allowed me to deepen my understanding of political systems, media influence, and communication strategies. Although I chose to shift my focus to digital marketing, this background helped me enhance my ability to analyze trends, understand audience behavior, and create impactful content.
SKILLS
90%
Notion
Organization, project management, and database creation.
90%
Canva
Creating social media visuals and marketing content.
90%
Capcut
Video editing for TikTok, Reels, Shorts.
90%
Excel / Google Sheets
Data analysis, reporting, and performance tracking.
70%
CMS (WordPress & Shopify)
Website creation, management and SEO optimization.
70%
Google Search Consol
Monitoring SEO performance and indexing issues.