RESPIRE
Brand Analysis & Digital Strategy - Respire Case Study
Key Skills: Brand analysis, market research, digital strategy, content planning
ABOUT RESPIRE
The natural and sustainable cosmetics industry has been rapidly growing, with many new brands emerging, each emphasizing ethical values, sustainability, and transparency. Respire, a French brand specializing in natural hygiene products, has quickly gained recognition in this competitive market thanks to its authentic communication and strong social media presence.
As part of a university project, we conducted an in-depth study of Respire’s digital strategy and brand positioning to assess its strengths, opportunities for growth, and areas for improvement. The objective of this study was to develop a content strategy and communication plan to support the launch of a new product while enhancing the brand’s visibility and engagement with its target audience.
To achieve this, we conducted a comprehensive market and competitor analysis, defined the brand’s personas, evaluated its organic content strategy, and proposed a new editorial direction along with a content calendar.
📍ACTION TAKEN
✔️ Brand Positioning Analysis: Evaluated Respire’s strengths, weaknesses, and unique selling points.
✔️ Competitive Benchmarking: Analyzed key competitors to identify market opportunities.
✔️ Target Audience & Persona Definition: Studied customer demographics and behavior to refine messaging.
✔️ Editorial Strategy Proposal: Developed a new content framework tailored for a product launch.
✔️ Content Calendar Creation: Designed a mock content calendar with key themes and formats.
✔️ Organic Strategy Review: Assessed the effectiveness of Respire’s non-paid digital marketing efforts.
STRATEGIC RECOMMENDATIONS & DELIVERABLES
📑 New Editorial Line: A revised brand messaging and storytelling approach to better engage the target audience.
📅 Content Calendar Proposal: A structured plan for social media, blog, and email marketing content.
📊 Market Positioning Insights: Clear differentiation strategies to stand out in the sustainable beauty sector.
📢 Social Media Optimization Tips: Guidelines to improve engagement, visibility, and community-building efforts.
What I can bring to your company
I’m looking for a digital project management apprenticeship where I can apply my skills in brand strategy, content, and digital marketing.
I’ve worked on real projects involving brand positioning and engagement, and I’m ready to help your company move forward. Let’s talk!
